Bridgerton Season 3, Part 2—starring Nicola Coughlan and Luke Newton—is dominating Netflix, and new data suggests online hype is helping fuel Season 3’s success.
Of course, the easy answer to why Bridgerton Season 3, Part 2 is trending as the No. 1 series on the streamer a day after its Thursday release is viewer loyalty.
According to Netflix’s All-Time Most Popular TV Shows chart as of June 9, Season 1 of the steamy period drama is No. 4 on the Top 10 titles listed on the chart with 113.3 million views, which equates to 929.3 million viewing hours. Bridgerton Season 2, meanwhile, holds the No. 9 spot on the list, with 93.8 million views, which equates to 797.2 million viewing hours.
With all episodes combined, Bridgerton Season 1’s runtime is 8 hours, 12 minutes, while Season 2 is 8 hours, 30 minutes.
Naturally, viewer loyalty means viewer hype, so when it came to compiling data for Bridgerton Season 3, Sprout Social marketing platform Tagger tracked online influencer data to gain insight into the success of top Bridgerton campaigns.
In terms of social media engagement, Sprout Social—a social media analytics company—reported that a pair of social media campaigns performed extraordinarily well in comparison to industry standards.
According to the Sprout Social data, a brand collaboration with Ruggable on TikTok—where a woman readies her home in Bridgerton-like fashion in anticipation of Season 3—had 5.3 million views and saw a 122.27% engagement rate, Sprout Social reported. The engagement rate far exceeds the 0.41% industry benchmark, the company said.
