After her impressive campaign at the Paris Olympics, Simone Biles is set to embark on a new challenge with the Gold Over America tour. The 30-city tour will travel all around the US from September 17th, starting in Oceanside, California, to Detroit on November 30th. It is a gymnastics-based pop concert-type event where some of the best gymnasts in the world will be showcasing their skills with brilliant choreography in a 110-minute show.
This is the second event of its kind, following the first edition held in 2021 after the Tokyo Olympics. The inaugural event was a major success, receiving high praise from many. The second edition promises even more, with gymnasts like Jordan Chiles, Jade Carey, Hezly Rivera, and Fred Richard set to perform. Consequently, numerous companies have stepped forward to sponsor the show and ensure its smooth execution. All of these companies already have deep ties with Simone Biles.
Learn about the title sponsor of Simone Biles’ Gold Over America Tour.
The main sponsor for the Simone Biles-led Gold Over America Tour is Athlos. The company has been Simone’s long-term apparel partner since she left Nike in 2021. She said that there were numerous reasons for choosing the female activewear brand. Talking to NBC, she said, “I will have my own activewear line to inspire girls before, during, and after their careers. But mainly, I partnered with Athleta because they saw confidence in me, and they just have such a huge platform, and I like how they said they inspire me in the gym and out of the gym.”
Since then, she has become the face of the brand and debuted her own line of fitness wear with Athleta Girl. The mutual trust and belief between both parties have elevated their success to new heights. When Simone signed with the company, they promised to support her gymnastics tour, which later became the ‘Gold Over America Tour.’
Thus, keeping their promise, they backed the first edition, which turned into a massive success. So, the company has decided to sponsor the second event too. This is a testament to how highly they value Simone Biles as an athlete, which is evident in every single campaign of theirs. The gymnast has been the main face of the ‘Power of She’ campaign since 2023. It also features athletes like Katie Ledecky, Monica Puig, and Mariah Bell. However, the company’s relationship with the gymnast will always remain their priority because of her star status and the fact that she was one of the first major athletes who signed for them. Thus, Athleta will be the primary sponsor for the Gold Over America Tour. There will also be numerous other sponsors who will be part of the tour.
GK Elite is another gymnastics apparel brand that will be sponsoring the Gold Over America Tour. The leotard worn by the US gymnasts during the Olympics was designed by them. The company has been a long-term endorser of Simone, with the first deal being signed in 2015. She then extended the deal again in 2021. Simone states that the reason for the partnership is because of her love for their leotard. In a statement, after she signed with them, she said, “I’ve always loved training and competing in GK leotards. It’s amazing to be able to represent a brand that I’ve worn throughout my gymnastics career.”
The company serving as the supplier sponsor for the Gold Over America Tour is Spieth. A gymnastics equipment company, Spieth first began sponsoring Simone Biles in 2012. Since then, they have actively supported her career by supplying gymnastics equipment for her events. Consequently, they will also sponsor the Gold Over America Tour.
In 2018, when Simone signed a 10-year renewal with them, she talked about their contribution to her career. She said, “I first started training with their equipment as a junior gymnast and am excited to build upon our partnership, as Spieth shares my commitment to taking gymnastics to new heights. Together, we can help promote a new era for the sport in the United States and around the world.” With such huge companies banking on the event, it makes it seem like it is bound to be a success. Hopefully, the Gold Over America Tour matches up to the hype.
