The Paris Olympics drew 30.6 million viewers daily.
And under the glow of the City of Light, athletes were launched further into the social media stratosphere.
So here’s 15 athletes who gained the most followers through the Games, with Brazilian athletes in particular benefiting.
Gymnast Andrade, Brazil’s most decorated Olympian, collected four medals in Paris and even pipped Simone Biles on a few of those occasions.